This was a pitch design concept for Black Medicine Coffee, an Oakland, California based comapny.
Black Medicine Iced Coffee is a ready-to-drink beverage, made from brewed coffee and a small amount of Vitamin C.
The brief : It is high-quality iced coffee which is said to taste better than the competition. It is stronger than a normal cup of coffee, about 50 percent stronger. Thus the image should appeal to serious coffee drinkers. The product is unsweetened, so the average customer is not the same as one who might drink sweetened coffee beverages from large chains.
Designed by: Tebogo Molefe, South Africa.