Agency: Marwa Mahmoud Ahmed


Background: Appetito is an Egyptian mobile application that delivers daily fresh baked products, nuts, groceries, and a wide selection of irresistible Savoury and sweet snacks and grocery and all home needs and deliver them to you house in zero time The main goal was to create a solid modern, and friendly look and feel, to Support Appetito’s brand in the customer’s observation. By creating a word-mark logotype, I Create a strong and remarkable mark that will live for years “Keep things simple ” was my target, to keep it iconic and simple remarkable brand and to be well-represented in any marketing/advertising channel. For the packaging, I created authentic, colorful, and simple designs and drawings, to be more friendly and give a better experience to the audience. You can see how the consistency and the continuity of the identity are observable, which reflects Appetito’s strategy.

Identity Keys: Nuts, Snacks, Bakery, Grocery, Beverage Goal Create the Visual Identity of Appetito, with a modern drawing, that conveys love, fantasy and active. I worked with passion to highlight all the brand characteristics and to enhance the brand’s positioning, helping it to fulfil its business objectives.



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