Agency: Marco Arroyo-Vázquez
Limited edition bottle of winery based on Valladolid, the concept was based on the DIFFICULT YEAR (covid-19) we’ve been through.
The gilded lines create a Kintsugi effect, the Japanese art of putting broken pottery pieces back together with gold. The result is a gorgeous bottle that showcases how we might all be a little cracked, but no one is broken.
“The economic difficulties suffered in COVID 19, indicate strength and resilience. These scars humanize the brand & bring it closer to its target”.