Agency: JACKIE JIANG
BROKENTOP BREWING CO. is a small batch alcoholic beverages brand that specialize in IPA and pilsner. Made with passion and added a little fun twist.
The overall branding language for this brand aims to showcase the vintage hinted style as well as allows the products to stand out visually in the competitive alcoholic beverage market. The new packaging is featured by the blue aluminum material along with the circular pattern that together brings out the fun experience of craft beer tasting.