The project is a rebranding of a saffron family run firm: Roux – Safron de l’Arbizon, located in the Aure valley, on the sunny slopes of the little Jézeau village (Hautes-Pyrénées).
Starting from the firm values (like the organic products and the respect to nature), the hard work needed to grow and pick saffron and the high price of the spice, I’ve redesign the brand identity and the products packaging.
I decided to use natural materials that could be recycled and could hand down the handcraft of saffron cultivation.
Designed by: Devi Petti, Italy.
 
Roux
Roux2
Roux3
Roux4
Roux5
Roux6
Roux7
Roux8
Roux9
Roux10
Roux11
Roux12
Roux13
Roux14

Featured on Package Inspiration

You may also like
Alcoholic Beverages
The Chalice
Food & Gourmet
Revolution Foods Packaging
Sports
MAAM Playing Cards
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates