RIPEN Barbecue products are centered around the long-time mantra of “good things come to those who wait”. This fruit/herb infused line draws its inspiration from nature and the growth process that plants go through in order to reach their ideal state, a process that takes time just like preparing meats. The unwrapping of the packaging mimics the peeling of a fruit, a task one must go through to reveal the reward inside, and there are elements of time illustrated throughout, including the logo that is meant to emulate the form of an hourglass.
Designed by: Ashton Butler, USA.