Fruna is the oldest and most loved soft candy of Peru. It had its best moment in the 80’s following a series of commercials that had a highly sticky jingle: the ‘Frunacatoinga’, which was based on the main characteristic of the product, its taffy texture. ‘Frunacatoinga’ is rebound and jump. This was the inspiration for the great challenge of redesigning Fruna. We rescued what made the brand shine. We created an identity by returning to the iconic colors and elements of the brand, we illustrated the fruits by modeling plasticine, which gives Fruna a more modern, sweet and fun appeal. The final result, a very strong identity, with a very playful logo, current, but above all, a visual identity that respects the essence of the 80’s brand.
Designed by: Brandlab™, Peru.
 
fruna1
fruna2
fruna3
fruna4
fruna5
fruna6
fruna7
fruna8
fruna9
fruna10
fruna11
fruna12
fruna13
 

Featured on Package Inspiration

You may also like
Snacks & Desserts
Yollibox
Sports
GM Cricket Equipment Packaging
Snacks & Desserts
Neat Confections
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates