Designed by: Amoth
“Honey” mead is a liquid gold of alcohol beverages. After a long fermentation process of the best quality Czech honey mead inhales a distinctive flower flavour and a slightly bitter alcohol taste. Golden colour of the beverage reminds a fresh liquid honey right after the harvesting.
An authentic “village design” of honey jars became the main reference for this task. Typical handwritten etiquette around a jar with a big typo of honey name, year of producing and a piece of sackcloth on a lid – just minimum of information and details are needed to achieve a home-made traditional look. I decided to reflect on it and to use a piece of classic sackcloth with an original way of tying by an organic thread. The sackcloth is tied the way that connects top of a bottle with its label. Opening a bottle you tear the label in a particular place. This action creates a feeling of opening something important. Something you can’t bring back.
The label also reflects on a classic rustic etiquettes and honestly and proudly tells what is inside. Engrave-style illustration of a bee and a flower supports the feeling of a farm natural product. Label is looped on a bottle like a belt.