Based in San Francisco, Reorient creates artisanal herbal tonics and broths that deliver a luxurious and nourishing treat for the body. Inline with spas, yoga, and retreats, these brews focus on health and beauty from the inside out. The Noise team worked with founder Jess Ng to create the Reorient brand and define its place in the market. We wanted the visual identity to reflect the product’s preciousness and Eastern heritage, but with a more modern and feminine touch. We created a custom illustration to adorn the bottles and the website, inspired by both Chinese Suzhou embroidery and vintage botanical textbook drawings. The restrained black and white color palette of the bottles allows the beautiful colors of the tonics to shine, and the website retains the elegant feel of the packaging, accented by stunning product and ingredient photography.
Designed by: Dava Guthmiller, Noise 13 Design,  USA.