“Dovilleka” is a newly established natural cosmetics company located in Athens, which produces 100% natural ingredient cosmetics along with several other beauty products, suitable for all ages. Our designing office has been trusted to create a new brand, along with its logo, corporate id, packaging, website, and last but not least, its very first lab / shop.
The original idea and designing strategy was to use a modern and “neat” style. The logo though comprises a traditional symbol, indicating homemade cosmetics since nowadays, a mortar with a pestle. Welcome to a whole new world filled with beauty!
“The magical frame”
The idea of using a frame as a design element, was that it would define a space by itself and that it would at the same time lead the buyer to focus on that specific space. Thus, we integrated the frame to the corporate id, hoping it will become a trait that buyers recognize and connect directly to the brand “Dovilleka” in the future.
We can imagine the frame focusing on a specific part of the body that “Dovilleka” products are bound to work their “magic”. This is an idea we are planning to use on advertising.
The “magical frame” design was based on that particular idea applying to the whole on the company id and especially on packaging. Looking at the frame, buyers are able to find easily all the information needed about the products and their ingredients.
It’s magical!
We can stretch it, cut it, shrink it, make it move or apply it to any designing process, depending our needs.
Designed by: Cloudtrap, Greece.