Designed by: Jeremy Hall, Canada.

Normal is a brand of pendant lights made out of concrete. Figure has been mandated to develop a simple, elegant visual identity, recalling the simple and clean lines of the product. Our solution was to design a simple and elegant visual identity that showcases the product. The packaging have been designed with the same inspirations as the product itself; the city of Copenhagen. The whiteness of the Danish concrete, the minimalist Scandinavian design and the mix between old and new.