Designed by: Lazy snail ApS, Greece.
Creative Director: Ioanna Drakaki
Art Director: Eleni Pavlaki
Graphic Designer: Serafim Stroubis
Copywriters: Christina Apostolidi & Maro Tsagkaraki
Photographer: Jannik Weylandt
Minoan Spora is a series of products from Crete, Greece. Inspired by the Minoan diet, famous across the world for its health benefits, they are defined as ‘The jewels of Minoan land’.
We researched the elaborate jewelry made during that period and created geometric patterns that depict the ingredients of each of the products. The color palette mostly refers to the frescos and archaeological findings from this era; earth tones were also used to represent the Cretan land and the process of sowing.