Challenge: Goal was to create a Christmas cookies packaging that brings festive mood. No excessive solemnity, but a gift to compliment the loved ones. Idea / Solution: The packaging design evolved from the title of the series – “New Year’s Stories”. Stories have their own charming characters: the white bear, sleeping peaceably in the New Year’s Eve, and the “festive” moose, dressed as a Christmas tree. Funny “New Year’s Stories” illustrations raise a smile and create the appropriate pre-Christmas mood and drive us away from the hassle back to our childhood. We can find the small stories inside the package as well – on the magnets put in the box.
Designed by: Olga Mosina, Russia.
Created in Brandiziac agency
Creative director: Artem Shutov
Idea and design: Mosina Olga
Project coordinators: Simakova Antonina