Agency: Tasarist/Musa Çelik
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Description:

We did need a fun and remarkable packaging design that would be salient for the young target group for “İçli Tavuk”, the newest of the practical products developed by the Lezita brand, inspired by consumers.
While designing the packaging, we aimed to progress in a way that combines the experience of consumers in the market with their experience online.
With the AR application we created on Instagram which is the most frequently used by the target audience, we aimed to transition between offline and online channels.