Entry for D&AD Design Contest 2013
Unisex perfume packaging for l’Artisan Parfumeur

The packaging design covers the total concept; the bottle design as well as the cardboard packaging with the graphics excluding the company’s logo.

Brief 
Re-envisage the french boutique fragrance house brand for the 21st Century by a new unisex range of scents, each capturing a different human feeling; Passion and desire, Perfect sublime love, Excitement and fear, and Elegant and dignified.

Idea
The unisex shape and the structure of the bottles are inspired of timeless old medicine bottles. The graphic design uses different states of the sea as universal language for different human emotions. L’Eau Mouvante (Moving Waters); each scent is named after a state of water in french; Risquè (risky), Tendre (tender), Sauvage (wild) and Èlègant (elegant). 
Designed by: Milja Korpela, Iceland.