Coming from an illustration background (before getting into graphic design), I am a sucker for package designs that utilizes illustrations as the main focus. Take this cookie package design from Otvetdesign for instance – each character on different bags of cookies calls out to the consumer to “recommend” different types of cookies, as well as suggested usage, and serving ideas. Raida Andreyevna, an eхpert in oatmeal cookies, Ilya Petrovich, a Tver cocktail connoisseur, and Petya Verevkin, Sweet Alphabet admirer. See all three packages below.
Designed by Otvetdesign, Russia.