Creating a name, brand myth and product for an Ethical Food Company with values being organic, taking a stand and food to fork conscience. The product was an alcoholic training drink for teenagers. These are initial designs for organic fruit cocktails with play on the idea of exclamations due to my decision of the brand being called Goodness Me.
Goodness me began in 2002, when Annabel and John Freeman set up a small stall in their local farmers market in Winchester, Hampshire selling homemade organic soup and condiments. Becoming popular amongst the locals, the pair decided to open the shop Goodness Me and has since vastly grown as a business, with produce being organically sourced from 22 organic farms around the UK , and with support of EU and international Fairtrade farms, have sold to over 110 stores across the country.
“For us, it’s all about goodness. The goodness in the way we organically source our food. Goodness in taking responsibility of the way we treat our workers, farmers, environment and animal welfare. But most importantly the goodness of you and your health. That’s why we can promise you that no fertilizers, pesticides or any artificial ingredients or flavours have been added to any of our quality produce.”
Designed by: Katie Jaques, United Kingdom.