Agency: Bold Brands
GENYS HEROES – It’s a collaboration charity project to support the Ukraine fight for freedom.
Bold Brands Agency, Genys Brewing Co., Printela (print house) and ingredint suppliers Savas Alus & Alhopas has united to create this charity project. The goal was to raise money and donate for Ukraine. This product is a part of #BREWFORUKRAINE movement.
The design is minimalistic and clean. The birds are the symbol of freedom. We selected the Ukraine flag color scheme for better communication. People of Ukraine is todays worlds heroes, thats why the name is – HEROES!