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Designed by: AIDA Pioneer branding & creative / Margo Konovalovav, Belarus.
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FRUDOZA Light – low-calorie ice cream
FRUDOZA Light is a low-calorie ice cream. Delicacy for those who like sweets and take care of their figure. Developing the design of the package, we focused on ease. On the background there is a gentle watercolor.
The color solution echoes with the foodblock, indicating the naturalness of the product. We used fine typeface
for “Light” and placed it separately to attract additional attention and identify the product on the shelf. We also
put the taste information text block and the fat content next to the logoblock.