The concept behind the beer label was to create a theme of journey of the co-founder, Kim Jordan traveled around sampling their home brews to the public. Fat Tire won fans with its sense of balance: toasty, biscuit-like malt flavors coasting in equilibrium with hoppy freshness. The Fat Tire recipe originates from a co-founder’s bicycle trip through Belgium from brewery to brewery.
Designed by Terry Lee, United States.
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