Winner All Categories , PIDA 2014 packaging competition.
The assignment was to create a package building on and incorporating the myths and traditions of champagne being the ultimate of luxury drinks but transforming them to fit and reflect a young target group with different consumer habits.
We created WAY Champagne – a modern champagne brand for a trendy and conscious target group in their 20’s-30’s. WAY can be consumed in new and different ways, for example when hanging out in the park with your friends or at the party.
You can easily hold it in your hand or hang it on your bike handle, since WAY is
Designed by: Anna-Stina Nilsson, Sweden.