“Sick of the daily grind? Take a hit of the strong stuff – cause let’s face it, work’s better when you’re buzzed.”
The identity for The Daily Grind Iced Coffee came from playing with the idea of the wear and tear of daily working life and the dependence on fresh coffee. Aimed at young creative professionals, a funny yet smart tone of voice was developed and a vibrant colour palette was used to emphasise the sense of humour of the brand.
Student brief.
Designed by: Sara Shorn, United Kingdom.
The Daily Grind
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The Daily Grind

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