Designed by: Laura Prpich, Caribou Creative, Canada.
Client: Canoe Brewpub
Printer (Labels): ASL Print FX
Photography: Paige Owen Creative


Canoe Brewpub is a waterfront brewery and restaurant located in downtown Victoria’s Inner Harbour on Vancouver Island, Canada. Motivated to progress with the craft brewing scene, brewmaster Daniel Murphy was inspired to create something for all taste buds and developed 8 seasonal and signature beers. To complement the bright burst of flavours, the new branding was inspired by geometric designs of traditional canoe paddles that references not only the brewpub’s namesake, but the local cultural ties of cabin and camping lifestyle, and adventure.

Caribou was hired to create a brand that was on target, eye catching and original in a dominating space. Bold shapes combined with a discord of colour and minimal type gave the line a nod and a push into the Pacific Northwest essence we wanted to achieve, but without the predictability. Printed on flat laminated labels with a metalized bopp added sheen and created a subtle effect with a bold impact when the light hit it just right.

“Working with brewmaster Daniel Murphy was such a pleasure. His knowledge and passion was what drew out the inspiration for the product line as he took me step by step through the beer making process from inception to bottling completion. I left feeling well equipped to tackle the project and bring his vision to life.” – Laura Prpich, Designer

In addition to being sold at Canoe Brewpub, the new lineup of beers will also be available at liquor stores throughout the region.

 

CaribouCreative_1

CaribouCreative_2

CaribouCreative_3

CaribouCreative_4

CaribouCreative_5

CaribouCreative_6

CaribouCreative_7 - Copy

CaribouCreative_7

CaribouCreative_8

CaribouCreative_9

CaribouCreative_10

CaribouCreative_11

CaribouCreative_12

CaribouCreative_13

CaribouCreative_14

CaribouCreative_15

CaribouCreative_16

CaribouCreative_17

CaribouCreative_18

CaribouCreative_19

CaribouCreative_20

CaribouCreative_21

CaribouCreative_22

CaribouCreative_23

 

 

 

Canoe Brewpub Beer Labels

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Black Cellar
Alcoholic Beverages
1HQ Beer Brand Project
Alcoholic Beverages
Dragon Fiery Ginger
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates