Task
To create a distinctive look and feel for Cadbury’s festive range.
Scope
Creative strategy, packaging design.
Solution
The new design moves Cadbury’s visual expression of Christmas away from the traditional character-led aesthetic to a more fun and experiential design that uses Christmas icons in an innovative way to create stand out on-shelf and amplify the festive joy
Designed by Pearlfisher, UK and USA.
 
Cadbury Christmas
Cadbury Christmas2
Cadbury Christmas3
Cadbury Christmas4
 

Cadbury Christmas

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