Astis takes the idea of minimal yet impactful design which is a direct reflection of their target consumer. They want a can that stands out from the rest of the “so-called” energy drinks. “The design of the can is based on the visual identity of Astis: striking close-up photography and video of ‘fluids in motion’. By using an innovative high definition printing technique from manufacturer Rexam a lot of detail and depth from the original photography is preserved.”
“Astis is a new ‘vitality drink’ that will be launched in the Netherlands in September.
The basis is reverse-osmosis purified water. It’s a sugar-free drink with a mix of herbal- and fruit extracts that enhances vitality and well-being. Astis Bubbles is the first product in a range of vitality enhancing products.
The design of the can is based on the visual identity of Astis: striking close-up photography and video of ‘fluids in motion’. By using an innovative high definition printing technique from manufacturer Rexam a lot of detail and depth from the original photography is preserved. The uncomprimising, minimalistic design conforms with the taste of Astis Bubbles: an uncompromising support for people who take responsibilty for their own health, as opposed to the quick fix that so-called ‘energy drinks’ offer.
Astis website will be online shortly at www.drinkastis.com
Design: Hajo de Boer / Duck Soup, Netherlands
Photography: Julius Rooymans

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