Absurdnost is a bottle of Vodka inspired by French philosopher Albert Camus and his thoughts on the absurdity of life portrayed in his essay “The Myth of Sisyphus”, as a response to Russian literary critic Vladislav Khodasevich and his poem “Before the Mirror”.
Vladislav appears to go through a middle life crisis, wondering where time has gone and clueless on the kind of person he has become. Camus came to the conclusion that despite the absence of inherent meaning in life, one must build its own reasons to hold on to it.
The bottle represents the conflict of those ideas and becomes a visual translation of it.
Designed by: Juan Manuel Corredor, Colombia.
Photography by: Hemali Acharya Zaveri