While working at Response Marketing, I was assigned to take Lisa Sotero’s tattoo-inspired illustrations of the Stony Creek Brewery’s mascot, the heron, and turn them into stunning new beer labels. Stony Creek was simultaneously undergoing a complete rebrand including, logo, website, packaging of 2 current beers and 7 new beers, as well as building new brewery. Starting with a clean slate and blessings from client to move forward with bold new design concepts, the seasonal series was developed. This design introduces the new illustration heavy branding of Stony Creek with three 2-color designs that aim capture the feelings of the season and reflect the unique flavors of the beers.
Designed by: Ashley Marshall, USA.