“‘Roald Dahl’s ‘Charlie and the Chocolate Factory’ was first published in 1964 and has captured the world’s imagination ever since. In order to reignite the modern day interpretation of the slightly weird and wonderful world of WONKA chocolate, the designers at Bluemarlin were encouraged to ‘let their imaginations run wild.’ The result is packaging that illustrates some of the top secret and wildly spectacular magic that takes place at the world most famous chocolate factory.'”
Designed by Bluemarlin, London.