Agency: SLD agency
When working in the Dark Market it is important to create a package that would be a communication tool itself and would draw a user into the brand’s history. So you should prototype the packaging so that users can interact with it and generate content. We created design for a beer bottle with the sticker that consists of three layers. When people drink beer they scratch the sticker from the bottle and create their own design with different zombies.
Our task was to create a package that would be a communication tool itself and would draw a user into the brand’s history. To create the packaging so that users can interact with it and generate content.
We noticed that while people drink beer, they often peel the label off the bottle when they are addicted to the conversation or just stick on their thoughts. Based on this observation, we created a packetizing when a label consists of three layers. On the first layer, we see a tired clerk, but if you go a little deeper, you see a zombie underneath, that is ready for fun and courage. Now, when a person rips off a sticker from a bottle, he creates his own label design, which will become more valuable for him, as it will be real and his personal craft.
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