TASK:
New brand logo and packaging design for a line of natural cosmetics. Use color coding effectively, strengthen natural and professional image of the product.
DESIGN SOLUTIONS:
PRODUCT DIFFERENTIATION. All products divided into 5 colored lines depending on their effect: balance, energy, nutrition, calming effect and products for men.
COMPETENCE. Redesigned logo, white “pharmaceutical” rectangles and lab-style numbering.
OIL EFFECT. Intensive color gradients symbolize the effect of oil on skin.
SENSORY EFFECT. Soft touch finishing conveys the feeling of healthy skin.
Designed by: Valerija Zileniene, Algirdas Orantas, Irmantas Savulionis, Lithuania.
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