Ever wanted to brew your own beer?
YEWW BREW is designed for you. This simple brew at home kit gives the user all the ingredients necessary to start their career as a beer brewer. The concept behind the branding of this product centred around all the brew’s having their own personality. Together they become a group of ‘dudes’ who enjoy to sink ‘brews’ together. Each brew has its own identity to reflect the individual personas of their unique flavour tones. Some mirror the personality of the likely drinker of the brew, whilst others merely use a play on words or an association of ingredients.
Designed by: Jacq Lee, Australia.