Designed by: Hart & Jones, United Kingdom.

Hart & Jones design a break with tradition: a new whisky that talks about flavour
Hart & Jones have set about challenging the uncompromisingly masculine codes of the whisky category, with their branding and packaging design for a new London finished, peated English Whisky.
“Whisky has evolved to project a set of values that fits the tough landscape of its Scottish heritage. When considering the design for a new English whisky, finished in PX sherry casks in London by the Sacred Spirits master flavour craftsman, we saw a huge opportunity to break with tradition and speak about taste. A conversation sorely lacking in the design codes of this aromatically rich category.” Simon Jones, Managing Director at Hart & Jones.
Sacred Spirits started life as micro distillers of gin: capturing flavour and aroma is part of their DNA and has heavily influenced their journey into whisky territory.
Chris Hart, Creative Director at Hart & Jones, talks about creating new codes:
“The new design captures the eccentricity and curiosities surrounding the brand in an iconic and powerful manner. But the uniqueness of this design is the metaphor of the moth: inviting the consumer into the decadent drinking experience, visually sampling the subtle sweet fruit notes and deeper sapid tones of smoke, fire and oak. It is not your everyday Whisky window shopping experience.”
Sacred’s co-founder, Hilary Whitney, adds “Hart & Jones have developed a unique and beautiful design language for whiskies that started with our outstandingly successful whisky liqueur and will continue with exciting launches in the future.”
Sacred’s peated English whisky is launching in high end on trade outlets in October 2017.
Hart & Jones are an international brand and packaging design agency that combines expertise in semiotics, insight and design to help brands create standout growth. www.hartandjones.com
 
Sacred Spirits
Sacred Spirits2
Sacred Spirits3
 
 

Sacred Spirits

Featured on Package Inspiration

You may also like
Sauces & Oil
Tramæ Organic Extra Virgin Olive Oil – Vecchia Masseria
Alcoholic Beverages
Ace Cider
Alcoholic Beverages, Beer & Wine
Latus Sour Ale
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates