WIT beer is a project from Graphic Design workshop. It’s based on a digital collage technique. The names of beers – Fixum Dyrdum & Lellum Polellum – comes from my Kashubian grandmother who used to say those phrases many times.
Fixum dyrdum means to go crazy over someone or something, be obsessed about someone, whereas Lelum Polelum stands for someone easygoing, rather lazy or phlegmatic. And that are the kinds of feelings the WIT beers gives.
Designed by: Marta Krawczyńska, Poland.