I designed the West Side Wine Co. package for Precept Wine in Seattle. Canned wine is an emerging package type, and much of the existing packaging is targeted at millenials. My goal was to make a sophisticated canned wine that appeals to a large audience: both millenials and established wine drinkers.

To achieve a sophisticated look, I kept the layout and typography minimal and reserved. The broad white band with a simple vertical layout alludes to traditional wine labels, and the bold metallic colors at the top and bottom of the cans differentiate the two varieties.

Designed by: Amanda Rockwell, USA.


West Side Wine Co

West Side Wine Co2

West Side Wine Co3

West Side Wine Co4




West Side Wine Co.

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Obscuritas Dark Sour
Alcoholic Beverages
Vissino Cherry Liquor
Alcoholic Beverages, Beer & Wine
Bourbon Barrel-Aged Arrogant Bastard
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Sign up with your email address to receive news and updates