Story Manufacturing Co. worked with Union Wine Co. to develop their Underwood brand to reach a more engaged audience. We created a brand that could live in the hipster world but has roots in a modernism that might outlast the visual trends of the day (hopefully).
Underwood has taken on a life of it’s own with the introduction of the canned wine version. It is the cooler younger brother to the rest of the wines in the Union Wine Co. portfolio. It is the black sheep who won’t settle down and always is having more fun than you, while reminding you to please keep your #Pinkiesdown
Brand and Story Strategy
Creative Direction and Tone
Art Direction and Design
Designed by: Michael Etter, USA.