Every year, Canadian printer Flash Reproductions likes to push the limits on production to create a unique holiday gift for its clients (predominantly design and creative agencies), and 2016 was no exception.

They turned to creative agency Goods & Services, which came up with the game of Type-Face.

Type-Face bears some similarity to Hedbanz, as players put on a headband and place a card with a secret identity facing out for their opponent to see. But the similarities stop there. The identity is a typeface name, camouflaged in a pattern of letters, which can only be revealed by taking a flash photo with a smartphone (the name is printed using a special, light-activated ink).

Once the typeface name is revealed (to the player’s opponents), the player must ask a series of questions to correctly guess their typeface. To help guide the process, Goods & Services researched the background on each typeface, providing aspects such as its designer, foundry, attributes, history, etc.

The game includes a custom box, rules booklet, hints for identifying 20 typefaces, 20 pins that highlight the personality of the typefaces, headbands and the specially printed identity cards.

Designed by: Goods & Services Branding Inc., Canada.