Tea Infusions is all about taste appeal.
The existing range design wasn’t living up to the great flavoured products. You only have to sit down and taste one to discover
and be taken away to a world of real fruit flavours.
The Tetley team had a great new product format to start us off – both the pyramid tea bags and a more upright individual shape pouch to differentiate us in the category.
The updated Tetley identity drove the craft and believability of the brand, allowing the rest of the pack to work on a sensorial level.
Watching how beautifully the teas infuse into hot water was our inspiration and the emotion we wanted to communicate on pack. Diffusing the troubles of the day…
The illustrations were beautifully painted by Jodi with a fusion of watercolour and inks saturating the paper to get the desired effect.
It’s a testament to our designers that we kept every aspect of this job
in house and something we are proud of, allowing people the opportunity to showcase their skills and be able to sit round a table together working through each step of the design process.
Finger painting was for fun back then but craftsmanship is still at the heart of it today.
Designed by: Bold-inc creative,  Australia.