Tune Vodka is a brand that takes flavored vodka and relates it to music genres, targeting younger adults of the age 21–30 who love to party and drink affordable alcohol. The logotype is created with a rounded sans serif, while the ‘U’ is brought to attention to make it more personal toward the consumer. Each genre has its own typeface to differentiate the flavors, while keeping the overall style simple and clean.
Designed by: Bernice Ricalde, USA.