Tu’el is a Oakland-based 100% vegan skincare line with a focus on botanical ingredients and local manufacturing. I developed a visual identity for Tu’el to gain an audience in an already competitive marketplace, resulting in a brand that is contemporary, strong and clean in aesthetic. The elegant identity design mixes modern bold typography, which is then combined with playful messages to complete the visual experience of the brand’s packaging.
Designed by: Chava Oropesa, USA.