In this study of a relabel design for Tropicana Pink Lemonade, my goal was to stay in line with the established brand. The original, was in a two-litter bottle most commonly used for soft drinks. It was too sporty looking. I wanted to give the packaging a summer feel to attract a younger demographic. The target audience is drawn to the natural colors of the beverage combined with the fun illustrations.
Designed by: Emma Biba, USA.