TOGS are lightweight handlebar accessories developed by local cyclists as a superior alternative to traditional bar-ends. As a new concept in the crowded bike accessory space, TOGS needed a brand that would help the company stand out. Borrowing from the product’s horn-like form, the logo is an abstraction of a bike and an angry bull.

The product’s packaging showcases the product front and center with no cellophane. The natural craft paper box, bold black ink, and bright product colors work together to stand out from other accessory brands on the shelf and further help showcase the product.

Designed by: Elise Bowen, Jibe, USA.