West Elm is a retail store that features contemporary furniture designs and other houseware products.
The Fitness Guru is a gym brand dedicated to putting fun back into health and fitness.
In 2014 these two companies partenered to create a vintage collection of fitness products – dumbbells, jump rope, yoga mat, towels and gym bag – The Fitness Guru West Elm Collection.
The products were released recently in the NY stores.

Designed by: Priscila Grassi, USA.