When coming up with a brewery concept I wanted the personality of it to portray a sophisticated and fun brand of beer that appealed to young adults and adults alike. The offbeat illustrations and hand lettered beer titles add a certain craft quality that I want the audience to associate with the beer. I wanted the packaging to serve a function, so I made coasters that also serve as the label people will see when the product is on the shelf that gives the beer a brand.
Designed by: Chelsea Davis, USA.