The Body Shop was looking to re-brand their Body Butter product. Originally designed to target a general audience, this product was redesigned to target tradesmen. The identity, packaging, and ads identify that this product can be part of a man’s tool belt or tool box. The challenge was to target a market that would not normally consider body moisturizer products.
Designed by: Jenelle Bremault, Canada.
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The Body Shop – Body Butter

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