THE COMPANY
The Beach Shack is a snack bar opposite the beautiful Kingscliff Beach on the Far North Coast of New South Wales. Its fastest selling products include ice creams, fresh juice, milkshakes and coffee, whilst also providing soups, toasted sandwiches and wraps.
THE STRATEGY
The Beach Shack’s most profitable products are their fresh juices. To showcase this, I’ve used bright fruit colours and interesting shapes. I wanted to incorporate the beach-side atmosphere into the design, without the obvious choices of blue, yellow, beach balls and shells. I wanted the branding to be fresh, colourful and fun.
INCLUDED
– Styled photograph of packaging
– Menu, business card and rewards card
– Uniform & photography to be used by the company
– Website
– Accompanying graphics
 
Designed by: Roxy Coppen, Australia.