Designers: Maria Duriana Rodrigues, Silvia Alberti Colomar, Diego Frayle
The project consisted on developing the packaging and naming for small organic fruits and berries, minimizing the environmental impact that plastic containers produce.
After analyzing environmental issues and ways of consumption, it was developed a cardboard packaging with an structure that does not use points of glue; on the other hand, small holes were added to the design to create the transparency needed to show fruit at the point of sale. The name is inspired by the sunrise as a synonym for fresh fruits and the graphics on the labels were based on illustrations that evoke naturalness and reflect the organic origin of the fruit to differentiate each product.
