The Task
In Ukraine, regardless of the neighbor aggression, SunInBev asked us to make a special edition of Staropramen can design. Staropramen is the brand that keeps Prague in it’s heart.
The Limited Edition of Staropramen cans was introduced to Ukraine & Russia in 2014. We needed an idea that reflects Prague’s legends.
The Idea 
Cans are perfect building material. Everybody knows you can build a lot using cans only. We decided to build the famous symbol of Prague – Carl’s bridge. Every can is a piece of bridge.
The Results
The client is planning to launch Bridge edition in UK, Sweden and 4 other European countries.
Designed by: BBDO studio, Ukraine.