This is a conceptual branding and identity project created for a fictional halloween themed alcoholic beverage called ‘SPIRIT’ Infused Vodka.
The identity had to capture a dark, mature and sophisticated quality which opposed standard Halloween cliches. Such influences included Victorian etchings, poison bottles and a touch of occult imagery.
This project then led onto the packaging design of three alcoholic mixers..
Elderberry & Blackberry, Raspberry & Pomegranate, Cranberry & Blood Orange.