SANTO project is a medicine themed olive oil packaging design. As olive oil is the most healthy fat and possibly the most natural medicine that can be, i decided to design this olive oil’s packaging in the concept of medicine. To adapt the medicine concept to an oil bottle, i have inspired by old medicine bottles which are fitted with a cork and has a doctor’s drawing on the plump bottle. I used gothic font to make it look old fashioned. Instead of a doctor’s portrait, i drew Oskar Matzerath who is the main character of the book “The Tin Drum” written by Günter Grass and has been adapted to a film later. This character is a little boy who decides never to grow up and literally stays still. From another perspective (if we ignore the fact that the novel is strongly political) he stays young! So i adapted this little boy character as a symbol of youth which is one of the facts of the usage of olive oil. The outer pack is tin material like old time plastic free packages which also refers to The Tin Trumpet.
In the pack there is also a prospectus that makes the project look more like a medicine packaging. The prospectus includes contents, recomendations, storage conditions of olive oil and resipes in medical terms.
I used the color red and white to symbolize health universally according to the colors used by international humanitarian movement known as The International Red Cross and Red Crescent Movement. The name SANTO comes from the “island Santorini” in which the oldest olive tree in the world aged 39.000 years old has been discovered.
SANTO, MEDICINE LIKE OLIVE OIL.
Designed by: birce kırbaş, Turkey.