Agency: Estudio Romero / Further Co., Blanca Jiménez.
Rey Peregrino is a unique and strong mezcal inspired by wanderlust and the beauty of the Paricutin.
Made with character, the spirited drink brings out the best flavors of Michoacan, a region in Mexico where life is enjoyed to the fullest.
The Peregrino is always accompanied by a dog, a loyal creature that guides and soothes travelers along their journey. Designed with the spirit of adventure, Rey Peregrino is a brand that treasures the process as much as the destination.
The overall image of this branding aims to reflect the essence of life in a simpler time, using an earthy color palette inspired by nature itself. The printed version of this label features a singular amount of premium quality finishes that provide the packaging with a distinctive and refined feel.